Stuff That Works In The Pursuit Of A Sale

It seems that we all know “stuff.” Some of that stuff is useless and some is profoundly valuable. Recently, Bryan met an ex-NFL Offensive Coordinator who wants to publish a book called “S*** I Know That Works.” Bryan and Bill address “S*** They Know Works In The Pursuit Of A Sale.”

The Abundance Mentality

The “Abundance Mentality”—much talked about—often misunderstood.

Bill and Bryan use it in their sales training practice—and on this podcast, they discuss the myths surrounding it. They also clearly define what is and what it isn’t. For example, one myth is that abundance = infinite. If you’re in business-to-business sales, it’s unlikely you have an “infinite” market. But very likely you have an “abundant market.”