Buzzwords, Jargon and Other Annoyances

Do you use worthless buzzwords and vernacular that means nothing to prospects? Is it possible that your use of those actually stalls the sale? It seems like we are so impressed with our own terms and concepts, that we use them freely. But what if the customer doesn’t understand what you’re talking about–and they never tell you that? Can you make the prospect psychologically NOT OK by your use of buzzwords? We think the answer is “Yes.”

Bill and Bryan address the hazards of buzzwords and how to avoid them.

How Do You React to the Upset Customer?

Bill and Bryan take a look at how to react to upset, annoying, frustrating clients. This comes from an actual letter that one of Bryan’s clients received from a customer. You may not experience this client behavior too often, but when you do, they reveal some ways to think through it prior to reacting.