Being BOLD

advancedsellinpodcastgraphicbootOn this week’s episode of the Advanced Selling Podcast, Bill and Bryan discuss an action that one of Bryan’s clients decided to take. She acted as if she had “Nothing To Lose” at the close of the deal. Being bold can be a double-edged sword. Have you ever acted in this way? What were your results? What’s Your BOLD?

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1 reply
  1. Mike Tamborrino
    Mike Tamborrino says:

    In our software business, we offer prospects a “sandbox” where they can test the app out for a few weeks. Once I get a commitment that they’re interested, we ask them the time period they’d like to test it out, with the intent to keep it to 2-4 weeks. We have a way of knowing when they’re in the sandbox. For me, being bold is finding someone that’s not done anything in the sandbox and asking if they’re truly interested in testing our software.

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