Episode #427: Using Promotional Products in Sales

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[frame align=”middle”]August Wittenberg
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Promotional products aren’t just cheap toys or plastic desk accessories… they can also be part of your sales strategy.

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale talk to promotional products expert August Wittenberg about tools you can use to get noticed and get in the door with your prospects.

Do you know what’s relevant to your recipients and their industries?

Are you using terminology to communicate with them that you know “speaks their language?”

In this episode of The Advanced Selling Podcast, you will learn how to use promotional products to increase your close rates and calculate your ROI. And don’t miss August sharing the biggest mistakes salespeople use when trying to use promotional products… he lets you in on a few secrets.

Also mentioned in this podcast:

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Episode #421: Predictable Revenue – Aaron Ross

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[frame align=”middle”]Aaron Ross
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Would you like to know how to predict if your company can grow, and when?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale talk with bestselling author Aaron Ross about lessons from his books Predictable Revenue and From Impossible to Inevitable.

Do you know the key things that will most dramatically impact how your company grows?

Do you understand sales specialization (hint: it means a new definition of prospecting for salespeople).

In this episode of The Advanced Selling Podcast, Aaron shares the best ways to retain top talent, how to divide the roles between lead responders and outside prospectors, and how to build the habits needed to be successful in predicting your sales success.

Also mentioned in this podcast:

Podcast: Subscribe in iTunes | Play in new window | Download