Tag Archive for: expert interview

The Empathy Edge in Sales with Liesel Mertes

, , , , , , , , ,

In this solo episode, Bryan talks with empathy consultant Liesel Mertes about the transformative power of empathy in sales. Liesel shares how the loss of her daughter Mercy led her to help companies build empathetic cultures.

They explore how empathy helps salespeople understand their customers beyond the immediate problem, creating deeper, more meaningful connections. For sales leaders, fostering empathy means building trust and psychological safety within teams.

Liesel stresses that empathy is an ongoing practice, essential for driving better sales outcomes.

Curious about the role of empathy in the Blind Zebra Sales Operating System? You can learn more here.

Also mentioned in this podcast:

 

Sales Success Simplified With Will Barron

, , , , , , , , ,

In this solo episode, Bryan is joined by special guest Will Barron to discuss the critical role of a well-defined, systematic sales process. They stress that true sales success comes from mastering fundamentals like booking meetings and communicating value, rather than relying on quick-fix tactics or gimmicks.

Will highlights the importance of a repeatable, reliable sales process backed by precise metrics—understanding how many activities lead to meetings, proposals, and closed deals. He also points out that sales training often overemphasizes product knowledge at the expense of process-driven success.

Listen now for great advice on systematizing the sales process to achieve efficiency and financial freedom.

Curious what the Blind Zebra Sales Operating System is all about? You can learn more here.

Also mentioned in this podcast: