Episode #613: How Should Your Customers Measure Your Value?
In this episode, Bill Caskey and Bryan Neale follow up last week’s episode with some ideas on how to best measure your value so that you can talk about it intelligently with your prospect or customer.
The guys give you a three-part framework for you to use and give you an assignment to do an exercise about value journey mapping. This will help you know what the components of your economic value truly are.
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Also mentioned in this podcast:
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