One Thing You Should Always Share with Prospects

In this week’s episode, Bill and Bryan address something you should always share with your prospects (and clients, too). It has to do with your “why” in business.

Recently, Bill wrote a blog called 3 Reasons You Should Share Your Why With Customers citing Simon Sinek’s famous talk at TED on The Golden Circle. We think it applies directly to sales people – and this podcast explains how to share this with your clients and prospects.

Also mentioned in this podcast:

• The Bittersweetness of Sending Your Baby to College by Bill Caskey
• Sign up for the Caskey1 newsletter to get notified of recent articles, podcasts and videos.
• Ted Talk – Simon Sinek’s video on The Golden Circle
• Blue Ocean Strategy