Tag Archive for: sales training

In this solo episode, Bryan takes a thoughtful look back at his biggest takeaways from 2024. He explores the idea that sales is 90% process and 10% magic—and why most sales training only focuses on the magic. To drive exponential results, Bryan argues, great training must be paired with a powerful sales operating system.

He also dives into the principle that success loves discipline. But discipline doesn’t mean rigid routines—it’s about consistently executing simple, effective processes. Bryan shares how this approach helps sales teams avoid common pitfalls and unlock greater success. Whether you’re a sales leader or an individual contributor, this episode offers fresh insights to sharpen your strategy and fuel your growth.

Curious about the 90%? You can learn more about the Blind Zebra Sales Operating System here.

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In this episode, Bill and Bryan tackle the timely issue of price resistance in sales. As inflation rises and budgets tighten, salespeople are facing increased pushback on pricing.

Bill and Bryan share valuable insights on how to handle these objections effectively. They discuss recognizing when “price” is masking a deeper issue of perceived value, and the importance of reframing the conversation from “price” to “economics.”

The guys also provide tips for focusing on the full economic picture and ROI. Whether you’re dealing with budget constraints, increased cost sensitivity, or prospects looking to negotiate, this episode provides practical advice for sales professionals navigating today’s challenging economic landscape.

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