Tag Archive for: value

With any sales process, there is a pivot point that happens where you stop talking about their issues, pains, and problems and begin talking about how you can bring value to their circumstance.

That is what we call the “pivot point.”

In this episode, Bill and Bryan give you some ideas on making this pivot seamless so that it’s not clunky and awkward.

This is part one of a two-part series on how to make your offer and talk about it. Next week we will address Offer Construction.

 

Also mentioned in this podcast:

One area we commonly see sales professionals getting wrong is their value statement.

How do you communicate your value at the beginning so the prospect can decide whether or not you are a good fit?

In this episode, Bill and Bryan give you some ways you can better articulate your value and how to create a more compelling and properly framed value statement.

 

Also mentioned in this podcast: