Episode #550: How Do I Replace an Incumbent When I Have Inside Champions?
In this episode of The Advanced Selling Podcast, Bill and Bryan take a mailbag question from a listener, Damien, who has only been with a company for a short time and is responsible for displacing an incumbent vendor at one of their large prospects.
Damian is struggling with how to approach this situation when there are already 20 inside champions. Bill and Bryan give him some thoughts and advice around how to think about this project, and some tactical suggestions on how to get to work.
Are you thinking about bring in Bill or Bryan to your sales retreat or workshop?Send us an email to [email protected] and we’ll get the conversation started!
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