Episode #610: What is Your High Concept?
In this episode, Bill and Bryan Neale cite an idea from a book by Steven Pressfield, “No One Wants to Read Your Sh*t.” He talks about the idea of a concept as being crucial in communicating your value.
The guys actually talk about the concept of the Advanced Selling Podcast and dig deep to try to find a thread that leads to the high concept of the podcast.
If you’re interested in learning more about the Insider program, go to advancedsellingpodcast.com/insider.
Also mentioned in this podcast:
- If you haven’t already checked our brand new coaching program, The ASP Insider, go to http://advancedsellingpodcast.com/insider to do it now!
- Looking for more sales training like this podcast? Visit www.advancedsellingpodcast.com/products to download the ALL IN Program today!
- Be sure to join our LinkedIn Group, www.advancedsellingpodcast.com/linkedin
