Episode #448: Decisions, Decisions

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On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address the concept of decision making.

How do your prospects make decisions?
How do you influence those decisions?
Can you influence those decisions?

They take a deep stab at nine components of the decision making process that you need to be aware of when you are communicating your value to your prospects and customers.

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