[MAILBAG] Call Reluctance and How To Demonstrate Value – 2 Problems, 2 Solutions

From the mailbag of listeners this week, two topics come up:

• 1) Call Reluctance. A listener seems to have a little bit of it and we have some thoughts (all good, of course) on what to do about it.
• 2) How Can I Demonstrate Value BEFORE the Sale? A listener struggles with this especially since his product is a premium product.

Two great topics that affect virtually every sales and account manager.

If you have a question to submit to the mailbag, write us at [email protected]