Episode Archive

Over 700 episodes designed to help you succeed

Episode #796: Uncovering Your Blind Spots

In this episode, Bill and Bryan delve into the importance of self-reflection for salespeople. They share thought-provoking questions that every salesperson should ask themselves to identify their true purpose, uncover limiting beliefs, and unlock their full potential. From understanding your “why” to recognizing your unique abilities and desired future, this episode provides a roadmap for […]

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Proclaim Your Sales Process, But Don’t Control It

In this solo episode, Bill Caskey shares a counterintuitive approach to controlling the sales process more effectively. He emphasizes the importance of having a clearly defined sales process to guide prospects throughout, but advocates against trying to forcefully control or push prospects through the process. He provides practical insights on when to disengage from unresponsive […]

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Episode #795: Breaking Through the Fear of Change

In this insightful episode, Bill and Bryan dive deep into the challenges salespeople and businesses face when trying to implement new strategies and make meaningful changes. They emphasize the importance of examining one’s mindset and recognizing the underlying fears that often hinder progress. They discuss how defensive mechanisms and attachments to old ways of thinking […]

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Episode #794: Escaping the Sales Funk

In this episode, Bryan and Bill address the general “funk” or malaise they’re sensing across the sales landscape as the first quarter of the year comes to a close. With many companies missing their goals, leadership teams applying undue pressure, and salespeople making excuses, the guys offer advice for overcoming this negative mindset. They emphasize […]

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Episode #793: The Freedom of Detachment

In this episode, Bill and Bryan explore the concept of detachment from outcomes, inspired by insights from renowned thinker Seth Godin. The guys discuss the importance of embracing the journey itself rather than being overly attached to specific results. Using examples from their own experiences, they delve into how letting go of outcome fixation can […]

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Episode #792: Embracing Objections in the Sales Process

In this episode, Bill and Bryan explore how salespeople’s natural optimism and positive outlook can sometimes hinder their ability to effectively handle objections and resistance from prospects. Drawing parallels to the highly anticipated solar eclipse, they discuss the importance of shifting into an “emotionally neutral” mindset to approach objections as opportunities for collaboration and learning, […]

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