Episode Archive

Over 700 episodes designed to help you succeed

Episode #335: Personal Branding – Ben Greenfield

[frame align=”middle”] [/frame]   Can salespeople really build their own personal brand while still representing their company or product? Veteran sales trainers Bill Caskey and Bryan Neale learn the power and impact of content marketing from one of the world’s best— fitness expert Ben Greenfield. Ben offers his tips and strategies for building your personal […]

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Episode #334: Bulletproof Salespeople – Dave Asprey

[frame align=”middle”] [/frame]   Have you struggled in a sales call because your energy was low or your stomach was growling? Veteran sales trainers Bill Caskey and Bryan Neale dive into a caffeine-focused conversation today, and it’s not just about stopping at the nearest coffee shop for a pick-me-up. They talk with Dave Asprey, founder of Bulletproof […]

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Episode #333: It's Not What You Sell, It's What You Believe

Does your customer believe in what you’re selling? Veteran sales trainers Bill Caskey and Bryan Neale offer Julie from Grand Rapids, MI a few tips in today’s Mailbag Monday episode. They talk about the “belief gap” — the space that exists between what you believe and what your customer believes. As a salesperson, how do you close […]

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Episode #332: Declining an RFP

How do you politely decline an RFP? Veteran sales trainers Bill Caskey and Bryan Neale field an emergency email from a listener who is stuck on the issue of how to say “no” to an existing client. They review the sticky situation from all angles, including corporate politics and regulation issues that may exist in […]

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Episode #331: Roles of a Sales Person

Every good story has a hero, right? Veteran sales trainers Bill Caskey and Bryan Neale discuss the varied roles of a salesperson, based on the concept of the Hero’s Journey. They examine possible roles you may play in the sales process and why those roles matter. Are you a teacher? A consultant? A space creator? A change agent? […]

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Episode #330: Fear In Sales

What scares you the most in the sales process? Veteran sales trainers Bill Caskey and Bryan Neale celebrate their least favorite holiday by sharing aspects of the sales process that scare them the most. Conversations about money, making “the close,” knowing when to share and when to withhold… and of course, the dreaded cold call. […]

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