Episode Archive

Over 700 episodes designed to help you succeed

Episode #323: Sales and Storytelling

How do you position your story so it’s relevant and authentic? Veteran sales trainers Bill Caskey and Bryan Neale love to talk about story development, and they dig into the topic with a question from Josh in Australia for today’s Mailbag Monday episode. They talk about the steps to take in creating your story, and also their […]

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Episode #322: Creating Value in the Sales Process

How do you create an atmosphere where the customer is selling you instead of the other way around? Veteran sales trainers Bill Caskey and Bryan Neale dive into an interesting topic from a listener today. Chelsea asked how to provide opportunities for the customer to come to her, and Bill and Bryan were excited to […]

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Episode #321: Networking Tips for Salespeople

Get excited— it’s Mailbag Monday! Veteran sales trainers Bill Caskey and Bryan Neale frequently receive insightful questions via email, audio recordings and the ASP LinkedIn group. Today, they’re answering an audio message from a listener in Australia. They’re talking about the common issue of “vaulting,” both at networking events and in sales calls. How do you resist the […]

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Episode #320: Understanding Your Ideal Client

How do you know if you’re looking for the right prospective clients? Veteran sales trainers Bill Caskey and Bryan Neale have a few simple techniques for you to follow to assess and improve clarity around your ideal client. They discuss their recommendations, including specific things they’ve done with their own clients and that you can […]

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Episode #319: Charm in Sales – Jordan Harbinger

[frame align=”middle”][/frame] What does charm have to do with your sales success? More than you may think. Veteran sales trainers Bill Caskey and Bryan Neale dive deep into a conversation about the importance of creating real value for others with Jordan Harbinger, host of popular The Art of Charm podcast. They discuss Jordan’s recommendations for salespeople who […]

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Episode #318: Philosophy in Sales

How do your sales philosophies agree or disagree with Bill and Bryan’s experiences?  Veteran sales trainers Bill Caskey and Bryan Neale go “point/counterpoint” with each other on their philosophies in sales.  They ask each other a range of questions and discuss why they agree with or challenge each statement.  Will Millenials make great salespeople?  Is […]

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