Episode Archive

Over 700 episodes designed to help you succeed

The One Thing You Should Do Before You Solve Problems

Everyone fancies themselves as great problem solvers. But the one skill that we think you need PRIOR to problem-solving is “problem-finding.” In this episode, Bill and Bryan walk you through a Problem Finding approach that works perfectly for B2B sales professionals. Sales training today – and any sales strategy you employ – should have a […]

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Does Your Value Have a Hook?

We all know how important the subject of “value” is but have you ever wondered what it is that makes your offer valuable? You should especially since it’s the key ingredient in whether someone is interested in your offer. In this vignette, Bill addresses a conversation that he had with a client about creating a […]

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Sales Professionals: Back to Basics

This week, Bill and Bryan review the basic selling skills needed for the new salesperson. But before you discount it as something “for rookies only,” listening to this episode might help you go back to the very basics–it might even remind of some places where your skills can be improved. In a way, since the […]

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Become an Expert in Your Industry

As we begin the new year, one thing we believe we could ALL be better at is the positioning of ourselves as experts in our industries. When you go into the sales process as a “salesperson,” you are in a place of weakness. But when you enter the process as an “expert” who can bring […]

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The Importance of Your Prospect’s Self-Image

An article written by Dan Levis, which was published on Clayton Makepeace’s blog The Total Package, stated that people completely overlook the prospect’s self-image. For that reason, Bill Caskey recommends in today’s vignette that once you change your way of thinking about your prospect the more you will benefit.

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Unintended Consequences

We’re starting up a new series of vignettes which focuses briefly on sales problems and strategies for you to use to create new business opportunities. In today’s audio clip, Bill explains why sales people often times are thrown off by unintended consequences due to poor sales techniques.  Listen to how your one-way thinking might be […]

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