Episode Archive

Over 700 episodes designed to help you succeed

Episode #824: Why Top Performers Get the Hate: Success Resentment in Sales

In this episode, Bill and Bryan dive deep into a crucial sales concept: the importance of selling transformation over features. The guys explore how salespeople often focus too narrowly on short-term gains and immediate features rather than the long-term transformative impact their solutions can have on clients’ businesses. Through real-world examples like Gong software and […]

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Stop Treating Your CRM Like a Filing Cabinet

Too many sales teams use their CRM as a record-keeping tool instead of an agent of action. In this episode, Bryan breaks down how a well-utilized CRM can drive sales efficiency, improve deal visibility, and keep your pipeline moving. He shares simple yet powerful tactics to transform your CRM from a burden into a competitive […]

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Episode #824: Why Top Performers Get the Hate: Success Resentment in Sales

In this episode, Bill and Bryan explore a common phenomenon in sales organizations: why middle performers often harbor resentment towards top performers. The guys dissect the excuses commonly used to discredit high achievers’ success – from territory advantages to preferential treatment. The hosts share practical advice for breaking free from this mindset, including how to […]

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Right Under Your Nose

Ever consider that the opportunities you’re chasing might be right under your nose? In this episode, Bryan highlights why your best prospects aren’t always new—they’re already in your CRM. Learn how to turn your “Closed Lost” and “Inactive Client” lists into powerful prospecting tools to revive old connections and spark new opportunities. Key Takeaways: ✅ […]

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Episode #823: Finding Your Authentic Path in Sales

In this episode, Bill and Bryan discuss the concept of “Quitter’s Day” – the January 10th phenomenon where most people abandon their New Year’s resolutions. The guys dive deep into what they call “The Big Illusion” – the false belief that conforming to others’ expectations leads to fulfillment. Through personal anecdotes and the story of […]

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Three Sales Fallacies That Are Limiting Your Success

In this solo episode, Bill Caskey explores a vital but often overlooked sales skill – the ability to help prospects vividly envision their future after implementing your solution. Through a compelling case study of a leadership program for sales managers, he demonstrates how making the future tangible can transform both the sales process and deliver […]

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