Episode Archive

Over 700 episodes designed to help you succeed

Episode #655: How Do I Effectively Communicate My Value Proposition?

This question comes from our ASP LinkedIn group. Liz asks, “what is the best way to communicate her value to prospects when they may not want to hear it straight on?” Her messaging is about a product that is a little sensitive to people and she feels like they become resistant too quickly. The guys […]

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Episode #654: When a Key Person Leaves the Buying Process

On this episode, the guys take questions from the LinkedIn group, one of which is “how do you handle it when a key influencer leaves the buying team?” The second question is “how do you navigate through ‘off-the-shelf’ solutions when you are a custom solutions provider?” We will start taking more questions from our LinkedIn […]

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Episode #653: How Automated Should Your Sales Process Be?

On this weeks episode Bill Caskey and Bryan Neale address a question that came in from a listener, “how much automation should I design into the sales process?” The guys each give some examples of good automation and bad automation so that you can determine how much more efficient you can be with technology.   […]

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Episode #652: Savvy Lead Generation

Being savvy with lead generation does not mean throwing up tons of content on tons of platforms. It means being much more mindful and intentional about how to craft your message so that you catch people where they are in the consideration process. Very important for sales people to understand that today. You have to […]

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Episode #651: The Art of Practice

Bill Caskey and Bryan Neale take a look at the role practice plays in your sales results. They break down how both the sales leader and the sales professional several can execute practice sessions so that when you are about to walk on stage, you are ready! If you want FREE access to our Personal […]

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Episode #650: 5 More Reasons to Build Your Personal Brand

Bill and Bryan have been talking about the importance of building your personal brand for several years. But, the pandemic has shifted that need into overdrive. The guys give you some reasons why you should build yours and some immediate tips that you can implement right now to begin that process. If you want FREE […]

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