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Episode #823: Finding Your Authentic Path in Sales
In this episode, Bill and Bryan discuss the concept of “Quitter’s Day” – the January 10th phenomenon where most people abandon their New Year’s resolutions. The guys dive deep into what they call “The Big Illusion” – the false belief that conforming to others’ expectations leads to fulfillment. Through personal anecdotes and the story of […]
Three Sales Fallacies That Are Limiting Your Success
In this solo episode, Bill Caskey explores a vital but often overlooked sales skill – the ability to help prospects vividly envision their future after implementing your solution. Through a compelling case study of a leadership program for sales managers, he demonstrates how making the future tangible can transform both the sales process and deliver […]
Episode #822: The ‘Just Get Started’ Guide to AI in Sales
In this episode, Bill and Bryan cut through the AI hype to deliver actionable advice for sales professionals just beginning their AI journey. The guys share real-world applications including prospect list generation, content creation, and sales call preparation. Whether you’re AI-curious or AI-anxious, this episode provides the concrete steps and use cases you need to start […]
Three Sales Fallacies That Are Limiting Your Success
In this insightful solo episode, Bill challenges common sales beliefs by exposing three destructive fallacies: The Activity Fallacy (believing more activity automatically equals better results), The Pressure Fallacy (assuming increased pressure leads to improved performance) The Control Fallacy (trying to micromanage prospect behavior). Caskey explains why these mindsets can actually hinder sales success and encourages […]
Mastering Trade Show Selling
In this episode of the Advanced Selling Podcast: 2 Minute Drill, Bryan shares a practical framework for maximizing your ROI at trade shows. Too often, salespeople approach these high-cost opportunities without a clear plan. Bryan breaks down his proven framework into three key phases: pre-show, at-show, and post-show. Discover how to: ✅ Set measurable goals […]
Episode #821: Getting Back in the Sales Game for 2025
In their first episode of 2025, Bill and Bryan discuss strategies for sales professionals returning to work after the holiday break. The guys share four powerful techniques to jumpstart the new year: reconnecting with your fundamental purpose, actively engaging with your market through in-person meetings, developing a compelling personal brand in the digital space, and […]